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Monday, September 19, 2011

Estee Lauder Companies Inc. (EL)

Company Description
The Estee Lauder Companies Inc. is a manufacturer and marketer of skin care, makeup, fragrance and hair care products. Its products are sold in over 150 countries and territories under a number of brand names, including Estee Lauder, Aramis, Clinique, Origins, M.A.C, Bobbi Brown, La Mer and Aveda. It is also the global licensee for fragrances and/or cosmetics sold under brand names, such as Tommy Hilfiger, Donna Karan, Michael Kors, Sean John and Coach. These channels include over 30,000 points of sale, consisting of department stores, specialty retailers, upscale perfumeries and pharmacies and prestige salons and spas. In addition, its products are sold in freestanding Company-operated stores, its own and authorized retailer Websites, stores on cruise ships, direct response television, in-flight and duty-free shops and certain fragrances are sold in self-select outlets. During the fiscal year ended June 30, 2011, it acquired the license to develop Ermenegildo Zegna products.


Faizan's take
EL last traded at $101.70 a share. The stock has good upward momentum which I anticipate will continue for a few more months at the least.
Price target $117.00 (15% gain).